Regard IP, (an intellectual property law firm) needed a fast identity and web presence for their new SF office. They had some interim cards printed at dependable letterpress, so I used the letterpress aesthetic as a jumping off point to create this logo. From there we put together an introductory website to expand as they grown, a custom email campaign template and stationery system.
Designer Steve Livingston and Project Manager Joan Livingston wanted an identity for M8, their innovative technology that allows the easy swapping out of cabinet facing. The logo needed to work very small to be stamped on metal as well as larger for stationery and signage. They requested that it invoke the whimsical side of their personalities and gave the sense of changeability.